To add a new brand to your account you need to be logged in to your account in a browser (this is not possible from the Fresh KDS app).
From the Fresh Tools Dashboard, click the Down Arrow next to the current brand in the top right of the screen
At the bottom of the dropdown menu, select Create Brand, and follow the prompts to create your brand.
Note: The brand name must be unique. Otherwise you will be told that the brand already exists.